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Southern California

Los Angeles

Key Takeaways for Your Region

  • Uncertainty around interest rates, tariffs and immigration policy pose challenges for Southern California’s economy in 2025, yet the area’s extraordinarily productive Information sector is a promising sign of long-term health.
  • Southern California suffers from a housing shortage exacerbated by the high cost of land and labor, a problem reflected by exceptionally weak housing starts. Wildfires have further aggravated the situation by causing extensive damage to homes and leading to the cancellation of some residents’ home insurance policies.
  • Southern California is distinct among EMAs in its sheer breadth, with qualities that yield demographic advantages as well as infrastructure challenges.

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2025
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Contributors

Fifth Third Bank Logo

Fifth Third Bank

Fifth Third is a bank that's as long on innovation as it is on history. Since 1858, we've been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it's one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere's World's Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation's highest performing regional bank, but to be the bank people most value and trust.

Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank, and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at...

www.53.com
Kenan Institute of Private Enteprise Logo

Kenan Institute of Private Enterprise

As an affiliate of UNC Kenan-Flagler Business School, we develop and promote innovative, market-based solutions to vital economic issues. With the belief that private enterprise is the cornerstone of a prosperous and free society, we foster the entrepreneurial spirit to stimulate economic prosperity and improve the lives of people in North Carolina, across the country and around the world.

www.kenaninstitute.unc.edu

Notices & Disclosures: The opinions expressed herein are those of Fifth Third and the Kenan Institute collaboratively and may not actually come to pass. This information is current as of the date of first publication and is subject to change at any time based on market and other conditions. This information is intended for educational purposes only and does not constitute the rendering of investment advice or research, or specific recommendations on investment activities and trading.
© 2024 Fifth Third Bank, National Association. Member FDIC